Stamp Out Hunger 2009 Partner

Customizable Press Release

[INSERT LOGO(S) HERE]

Contact: [INSERT CONTACT HERE]
[XXX XXX-XXX]
[E MAIL ADDRESS]

 

[INSERT CITY] LETTER CARRIERS TO HELP
STAMP OUT HUNGER! ON MAY 9
Nation’s Largest One-Day Food Drive Helps The
Increasing Number of Americans Struggling with Hunger

 

[INSERT CITY, ST] (MONTH XX, 2009) – On Saturday, May 9, [Insert City] letter carriers will again help Stamp Out Hunger! ™ across America with your help in order to provide assistance to the one in eight Americans who struggle with hunger. 

 

The Stamp Out Hunger! effort is the nation's largest single-day food drive, having collected more than 909 million pounds of food since its inception in 1993.  Last year, letter carriers across the country collected a record total of more than 73.1 million pounds of food, but with hunger impacting many Americans– including working families, children and the elderly – help is needed now more than ever before.

 

Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America (formerly America’s Second Harvest – The Nation’s Food Bank Network), Valpak, the AFL-CIO and United Way of America.

 

To help Stamp Out Hunger! in [Insert City] this year, simply leave a sturdy bag containing non-perishable foods, like canned soup, canned vegetables, pasta, rice or cereal, next to your mailbox prior to the time of regular mail delivery on May 9.  Food items should be in non-breakable containers, such as boxes and cans.  Local letter carriers will be collecting donations from homes across the city and delivering them to [Insert Local Food Bank].

 

“In these difficult economic times, hunger is an issue that must be addressed in every community across our country,” said William H. Young, NALC president.  “We see it daily out on our routes.  That’s why now more than ever before we need everybody’s help to make a real difference.”

 

According to the U.S. Department of Agriculture, more than 36 million Americans live in food insecure households, and approximately one in every three of these Americans is a child. Additionally, a recent survey conducted of Feeding America food bank members reported a 30 percent increase in requests for emergency food assistance. The reasons cited for this dramatic increase in demand included rising cost of food, increasing unemployment and underemployment, the cost of fuel and the burden of mortgage or rent costs.

 

Food banks are also notoriously empty during summer months, having exhausted the supply of donations received from food drives conducted during the holidays that are then distributed during spring.  Summer donations are even more critical since many children in need no longer have the benefit of their school lunch program.

 

“When schools let out for summer, many children will no longer receive daily meals through the National School Lunch Program,” said David Arquette, chairman of Feeding America’s Entertainment Council. “Please join me, my wife Courteney and millions of other generous Americans on Saturday, May 9th by placing a food donation next to your mailbox for the Letter Carrier’s Food Drive to help Stamp Out Hunger! Your contribution will benefit the food bank members of Feeding America as well as other hunger relief organizations across the country.”

 

GETTING INVOLVED

As part of its support for the drive, Campbell will donate one million pounds of food to food banks across the country and is sponsoring a reminder postcard mailing sent to 120 million homes.

 

“Our corporate mission is to nourish people's lives everywhere, every day,” said Sean Connolly, President, Campbell USA.  “Campbell’s ongoing commitment to the letter carriers’ food drive allows our company to make a meaningful contribution towards resolving the critical issue of hunger that continues to impact nearly every community in America. I hope millions of Americans will join us once again on May 9 to help Stamp Out Hunger! as the need is greater than ever.”

 

For more information about the annual Stamp Out Hunger! effort in [Insert City], ask your letter carrier, contact the post office or visit www.helpstampouthunger.com.

 

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Media 101

To download a guide which will help you generate publicity for the Stamp Out Hunger! food drive locally from start to finish, click here.

 

Don't forget, generating awareness about the drive helps to generate increased donations!

Premium Items

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Partner Databases

Use the lists below to find out who else in your area is participating in the Stamp Out Hunger! drive so you can start working together to make this year's effort a success!

 

Note: Please use "Control F" and then enter your city or region to find the appropriate organization to contact.

 

 

National Association of Letter Carriers

Feeding America

Campbell Soup Company

Valpak

Key Contacts

Below are several contacts who can further assist your efforts promoting the Stamp Out Hunger! food drive locally.

 

Also, to be kept up to date on the latest news regarding the Stamp Out Hunger! food drive and to receive updates about the effort via e mail, please click here and send us your contact information.

 

Stamp Out Hunger! Media Relations Team

 

Drew Von Bergen, National Association of Letter Carriers

 

Patti Ciniglio, Campbell Soup Company

 

Connie Totten-Oldham, U.S. Postal Service

 

Doug Montgomery, Feeding America

 

Chris Bilotta, Valpak Direct Marketing Systems

 

Judy Parkins, AFL-CIO

 

Leonard Biscardo, United Way of America

Free Downloadable Items

Click on the link below to download a PDF version of the Stamp Out Hunger! print public service announcement ad featuring Feeding America Entertainment Council members Courteney Cox and David Arquette.

 

To download the file, please click here.

 

Please note: The file may be reproduced as a poster or flyer to promote the Food Drive at your facilities and events. It can be enlarged or reduced, but its content cannot be modified or changed in any way whatsoever.

 

If you have any questions about its use please contact our media relations team.

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Timeline

Click on the link below to download a comprehensive food drive timeline which will help you plan your outreach to the media and raise awareness locally.

 

To download, please click here.

Customizable Media Alert

[INSERT LOGO(S) HERE]

 

*MEDIA ALERT * MEDIA ALERT * MEDIA ALERT * MEDIA ALERT*

[INSERT CITY] LETTER CARRIERS TEAM UP WITH
CAMPBELL SOUP COMPANY TO STAMP OUT HUNGER!
Nation’s Largest One-Day Food Drive Helps
Increasing Number of Americans Struggling with Hunger

 

WHAT:

On Saturday, May 9, [Insert City] letter carriers will again help Stamp Out Hunger! across America with your help in order to provide assistance to the one in eight Americans who struggle with hunger.  The Stamp Out Hunger! effort is the nation's largest single-day food drive, having collected more than 909 million pounds of food since its inception in 1993.  Last year, letter carriers across the country collected a record total of more than 73.1 million pounds of food, but with hunger striking many needy Americans recently – including working families, children and the elderly – help is needed now more than ever before.

 

Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America (formerly America's Second Harvest - the Nation's Food Bank Network), Valpak, the AFL-CIO and United Way of America.

 

To help Stamp Out Hunger! in [Insert City] this year, simply leave a sturdy bag containing non-perishable foods, such as canned soup, canned vegetables, pasta, rice or cereal next to your mailbox prior to the time of regular mail delivery on May 9.  The local letter carriers will then collect donations from homes across the city and deliver them to [Insert Local Food Bank].

 

WHY:

One in eight Americans is struggling with hunger today. According to the U.S. Department of Agriculture, more than 36.2 million Americans live in food insecure households, and approximately one in every three of these Americans is a child.

 

WHEN:

Saturday, May 9
Along postal routes in [Insert City]



[Stamp Out Hunger! Kick-Off Event] (If applicable)
[Insert Address]
[Time]

 

CONTACT:  [INSERT CONTACT HERE]
[XXX XXX-XXX]
[E MAIL ADDRESS]

 

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Customizable Fact Sheet

STAMP OUT HUNGER! 2009
Food Drive Fact Sheet

On Saturday, May 9, [Insert City] letter carriers will collect food donations to benefit the one in eight Americans who struggle with hunger during the National Association of Letter Carriers’ (NALC) 17th Annual Stamp Out Hunger! food drive.

 

Beyond the Call of Duty...

 

The Face of Hunger…

 

You Can Help...

_________• Canned soup
_________• Canned meats and fish
_________• Canned juices
_________• Canned vegetables and fruits
_________• Boxed goods (such as cereal)
_________• Pasta and rice

 

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Talking Points/Q&A

Stamp Out Hunger!
Customizable Talking Points and Q&A

Talking Points

On Saturday, May 9th, you can help [Insert City]'s letter carriers Stamp Out Hunger! to provide assistance to the one in eight Americans who struggle with hunger.

Now in its 17th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, having collected more than 909 million pounds of food since its inception in 1993.

 

One in eight Americans is struggling with hunger today. According to the U.S. Department of Agriculture, more than 36.2 million Americans live in food insecure households, and approximately one in every three of these Americans is a child.

Campbell Soup Company, a long time sponsor of Stamp Out Hunger!, will donate one million pounds of food to food banks across the country as part of its support for the drive.

 

Program Specific Questions

What is Stamp Out Hunger!?
Stamp Out Hunger! is the nation's largest single-day food drive and is run by the National Association of Letter Carriers.  Since 1993, the nation's letter carriers have collected food donations from generous Americans, like those in [Insert City], every second Saturday of May and delivered them to food banks and pantries in their local communities.  Now in its 17th year, the drive has collected more than 909 million pounds of food for the needy.

 

How can people participate in the food drive?
On Saturday, May 9th, simply leave a sturdy bag containing non-perishable foods, like canned soup, canned vegetables, pasta, rice or cereal, next to your mailbox before the time of regular mail delivery. [Insert City] letter carriers will then collect the donations and deliver them to food banks and pantries in the local community. Make sure that food items are in non-breakable containers, such as boxes and cans. 

 

Does every city participate?
More than 10,000 local cities and towns across all 50 states and U.S. jurisdictions, including [Insert City], participate in Stamp Out Hunger!

How serious of a problem is hunger in America?
One in eight Americans is struggling with hunger today. According to the U.S. Department of Agriculture, more than 36.2 million Americans live in food insecure households, and approximately one in every three of these Americans is a child. Food banks need to be replenished constantly, especially in the summer months when supplies are often low.  The Stamp Out Hunger! effort comes at a perfect time to make sure that food banks are continually stocked.

 

What prompted the letter carriers to start this program?
Most of the nation's letter carriers see how hunger affects the communities that they live and work in every day.  The members of the National Association of Letter Carriers felt that the Stamp Out Hunger! program was a way for them to have an impact on the fight against hunger.

 

Who decides where the donations are distributed?
On the local level, the food drive is executed by branches of the National Association of Letter Carriers.  These local branches work closely with hunger relief agencies such as [Insert Local Food Bank Partner] to make sure that the food that is donated benefits the local area.

 

I don't have a mailbox.  How can I make a donation?
Some people that don't have a mailbox can leave it on the porch.  Also, a number of metropolitan post offices across the country have special collection boxes at their offices.  We recommend contacting your local post office to find out how you can help!

 

Where can I find out more about the Stamp Out Hunger! food drive?
Just ask your letter carrier, contact your local post office or visit www.helpstampouthunger.com for more information about this important initiative.

 

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Press Materials

Food Drive Article

Click on the link below to download a newspaper article about the Stamp Out Hunger! food drive which can be shared with local newspapers.

 

To download, please click here.

TV PSA

World-Famous Harlem Globetrotters
Urge Americans to Get in the Game By
Teaming Up to Stamp Out Hunger!

On Saturday, May 9, 2009, the National Association of Letter Carriers will do their part to Stamp Out Hunger! across America.  Now in its 17th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, having collected more than 909 million pounds of food since its inception in 1993. 

 

On this day, the nation’s 230,000 letter carriers will collect donations from homes across the country and deliver them to food bank members of Feeding America (formerly America’s Second Harvest – The Nation’s Food Bank Network) and other hunger relief organizations in more than 10,000 local communities.  Participating is easy!  Just leave non-perishable foods, such as canned soup, canned vegetables, pasta, or cereal in a sturdy bag next to your mailbox prior to the time of regular mail delivery on Saturday, May 9th. 

 

Given the current economic situation, food banks and shelters are reporting record numbers of people in need of food assistance this year. To help make the Stamp Out Hunger! effort a slam dunk, the letter carriers and Campbell Soup Company have teamed up with the legendary Harlem Globetrotters.  They are starring in this year’s public service announcement using their unique brand of fancy footwork and basketball magic to showcase how easy it is to participate in the drive. For more information on the 2009 Stamp Out Hunger! food drive and to view a video preview, visit www.stampouthunger.info

Here are scripts you can download and customize for local media outlets in your area.

 

David Arquette (30 Sec.)

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Radio PSA

To download copies of the Stamp Out Hunger! radio PSAs featuring David Arquette and Courteney Cox, please click on the tabs to the left and save the files to your computer.

 

If you have problems downloading the files, please e-mail the media relations team.

B-Roll Footage

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David Arquette and Courteney Cox (60 Sec.)

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On Saturday, May 9, the National Association of Letter Carriers and their partners will again help Stamp Out Hunger! across America.  Now in its 17th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, with letter carriers having collected more than 909 million pounds of food since its inception.

 

Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America (formerly America's Second Harvest - the Nation's Food Bank Network), Valpak, the AFL-CIO and United Way of America.  

 

While last year’s drive was a tremendous success and letter carriers collected a record total of more than 73.1 million pounds of food, the one in eight Americans struggling with hunger today need our help more than ever before.

 

Spreading the word about the drive, your efforts and hard work locally are a critical component of this drive’s success, and we have made doing so more interactive and easy through the use of our media kit and premiums found on this Web site.

 

Please feel free to contact our media relations team with any questions about the materials or premiums.

 

Thank you for your continued support; we look forward to this year being the best one yet!

 

William H. Young

President, National Association of Letter Carriers

Media Section

The media section contains a "how to" kit for promoting the Stamp Out Hunger! effort in your local area. It includes the following materials:

 

  • Media 101 - An overview of how and why to successfully implement media relations activities by using the materials on this site to support and promote the Stamp Out Hunger! food drive locally
  • Sample Timeline - A step-by-step outline of how to coordinate and promote the Stamp Out Hunger! effort to the media in your local area
  • Talking Points/Q & A - Talking points that can be customized to help your interaction with the media
  • Press materials - "Cookie cutter" press materials which can be customized by market to be distributed to local media
  • Food Drive Article - Downloadable newspaper article about the Stamp Out Hunger! food drive which can be shared with local newspapers.
  • TV PSA Footage - Downloadable video footage that can be distributed to PSA directors at TV stations to encourage local residents to participate in drive (note: can be used at any point leading up to the drive)
  • Radio PSA - Downloadable audio footage that can be distributed to PSA directors at radio stations to encourage local residents to participate in drive (note: can be used at any point leading up to the drive)
  • B-Roll Footage - Downloadable video footage that can be distributed to the media before drive (note: should be used one to two weeks before Saturday, May 9)

    •  

    Please feel free to contact our media relations team with any questions about the materials.

    Premium Section

    To help promote the Stamp Out Hunger! drive in your area and generate additional awareness, we are offering a variety of branded campaign materials available for fulfillment, as well as free downloadable promotional materials.

     

    Please check the premium and free download tabs to view the items available. If you have any questions, feel free to contact our media relations team.

    SOH Contacts

    There are several contacts who can further assist your efforts promoting the Stamp Out Hunger! food drive locally.

     

    Click on the "Partner Database" tab to the left to find out who else in your area is participating in the drive so you can start working together, or click on the "Key Contacts" tab to send questions to various participating partners.

     

    Also, to be kept up to date on the latest news regarding the Stamp Out Hunger! food drive and to receive updates about the effort via e mail, please click here and send us your contact information.

    Food Drive Participants

    On Saturday, May 9, 2009, the National Association of Letter Carriers will again help Stamp Out Hunger! across America, but they won’t be doing it alone. 

     

    Now in its 17th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, with letter carriers having collected more than 909 million pounds of food from postal customers since its inception. Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America (formerly America's Second Harvest - the Nation's Food Bank Network), Valpak, the AFL-CIO and United Way of America.

     

    Below is an overview of each group’s involvement in the drive.

     

    National Association of Letter Carriers
    The National Association of Letter Carriers (NALC) is a union of city delivery letter carriers working for the United States Postal Service. The organization espoused four objectives: Fraternity, Fidelity, Benevolence and Unity. The Stamp Out Hunger! food drive is the outgrowth of a tradition of community service exhibited repeatedly by members of the letter carriers union over the years. As part of the drive, the nation's 230,000 letter carriers collect donations from homes across the country and deliver them to hunger relief organizations in more than 10,000 local communities.

     

    For more information visit http://www.nalc.org/commun/foodrive/index.html.

     

    Campbell Soup Company     
    Campbell Soup Company is the world's leader of making and marketing soup. Their mission is to make the world’s most extraordinary food company by nourishing people's lives everywhere, everyday. Campbell’s has been the principal corporate sponsor for the Stamp Out Hunger! food drive since 1997. As part of its annual co-sponsorship, the company helps print millions of reminder postcards for delivery the day before the drive and has played a significant role in alerting the general public about the drive through a public service announcement, web sites and other promotions. In addition, as part of its ongoing support for the drive, each year Campbell donates one million pounds of food to food banks across the country.

     

    For more information visit www.campbellsoupcompany.com.

     

    United States Postal Service
    The United States Postal Service (USPS) is an independent establishment of the Executive Branch of the United States Government. They deliver hundreds of millions of messages each day to more than 141 million homes and businesses. The USPS has several outreach programs, including the Stamp Out Hunger! food drive, which seek to help and engage Americans across the nation. As part of its support of the drive, the USPS provides promotional materials to remind citizens to leave food by their mailboxes before the Stamp Out Hunger! food drive.  

     

    For more information visit www.usps.com.

    Feeding America (Formerly America’s Second Harvest – The Nation’s Food Bank Network)

    Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms.

     

    For more information, visit www.feedingamerica.org.

     

    Valpak Direct Marketing Systems
    Valpak Direct Marketing Systems Inc., is proud to again support Stamp Out Hunger! and the letter carriers who provide on-time delivery of more than 500 million blue Valpak envelopes each year. Valpak will generate awareness for the drive as over 44 million Valpak envelopes featuring ‘Stamp Out Hunger’ will be arriving in homes 4/8/09-5/8/09. Valpak will also have inserts within select envelopes whereby local businesses can help promote the drive by placing their support message on the Stamp Out Hunger! template. Local offices will seek out food retailers willing to promote offers most applicable to the campaign and other businesses who wish to support the efforts of the NALC and subsidize the cost of the insert. Valpak also promotes Stamp Out Hunger! on its consumer savings website, Valpak.com which features savings offers in many categories including grocery, dining and entertainment.

     

    For more information, visit www.valpak.com.

     

    AFL-CIO
    The American Federation of Labor-Congress of Industrial Organizations (AFL-CIO) is a voluntary federation of 55 national and international labor unions with more than 10.5 million members. AFL-CIO and its affiliate unions have been the single most effective force in America for enabling working people to build better lives and futures for their families. The AFL-CIO plans an active campaign of support for the Stamp Out Hunger! food drive, working with field staff, state federations and central labor councils to coordinate support for local NALC branches.

     

    For more information, visit www.aflcio.org.

     

    United Way   
    The United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and in people's lives. Their mission is to improve lives by mobilizing the caring power of communities. The United Way identifies the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them. Local United Ways support the Stamp Out Hunger! food drive by informing local agencies about the drive and making suggestions how they can help spread the word and assist the effort. They also include information about the food drive in local newsletters and publications, rally United Way staff and volunteers to support the drive, and assist NALC branches in publicizing the drive in local media to ensure maximum coverage and citizen participation.

     

    For more information, visit www.unitedway.org.

     

     

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